As more and more people use the internet on a daily/hourly basis, NYT has decided to provide online subscriptions. This is not only a great idea on their part, but an even better idea was yet to come. They are offering 18 different versions of it online to appeal to the user. So, a 20 year old college student in Iowa would probably receive a different version than that of a 55 year old exec. in New York City.
The idea is probably even saving NYT money in the long run due to the paper, print, energy not being used. A yearly subscription for the online version runs at $169. A printed yearly subscription is a rediculous amount of $665.60. The obvious choice for me would be to buy the $169 subscription, but, I would actually try to find a different article on the same topic on a different website....FOR FREE!
I do have to admit that this is a very good move for the NYT and they are likely to get more subscribers than before at a lower cost to them. Now, they need to figure out how to lure users in to actually purchase a subscription online.
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